Providing free bicycle lights for all students; that was the first incarnation of Bookman. Bookman’s founders, David Axelsson and Victor Kabo first met due to a mutual passion for entrepreneurship drawing them and a few like minds together. During their initial discussions, they realised that the entire college faculty was cycling around campus and town without adequate lights. The solution became a local traffic safety campaign called Studentlyset (the Student’s Light), handing out free bike lights at the University. The campaign soon evolved into a nation-wide visibility awareness drive, giving away over 50,000 lights to students. Since then, they have not looked back. In 2011 Bookman’s first lights launched—colourful, minimalistic and functional, pitched at urban cyclist and design enthusiasts. Since then, Bookman products have been embraced by the likes of MoMA, Colette, Merci, Selfridges and Paragon Sports, and its portfolio of products has grown to wearable lighting and visibility products for everyday use, not just for the cycling community. In 2018 Bookman became Bookman Urban Visibility, a reflection of its expanding mission to make sure everyone can be visible and safe without sacrificing their style.