The Heart Supply was established by Element founders, Johnny and Kori Schillereff, and their children Lenox and Camp. After nearly 30 years since the inception of Element and working with countless skateboarders and creatives, the founders were amazed by the vision the skateboarding community shared of how to make skateboarding more inclusive, affordable, and most importantly give back. From that, The Heart Supply was born to guide and support generations of likeminded skateboarders, artists – and brands to materialize this vision. Inefficiencies and wastes are eliminated, leading to inauthenticity, avoiding unnecessary markups – because, better shouldn’t have to cost more. Riding a skateboard is a creative, physical activity that sees no difference, inspires equality, and builds self-esteem and awareness. Putting a skateboard under a kids’ feet allows them to roll toward positive opportunities and a happier, healthier life.